The main tasks and the mechanism of work of the IGKR:
1. IHKR carries out an examination of advertising for the presence of discrimination. The committee considers complaints about discriminatory advertising from citizens, and also provides expert opinions at the request of state bodies. In particular, a representative of the ICHR is a member of the Expert Council on Combating Gender Discrimination at the Ministry of Social Policy of Ukraine.
2. In its work, the IHKR relies on the Standard NON-DISCRIMINATORY ADVERTISING BY GENDER OF SOU 21708654 -002-2011. Recognizing that advertising has a significant impact on public consciousness, the Standard is supported by professional associations of marketers and advertisers, leading gender organizations and other associations whose members are advertising clients.
3. After receiving a complaint, the Committee considers it for 2 weeks and makes an expert opinion. If the advertisement is recognized as discriminatory, the Secretariat of the IHKR requests the advertiser to stop the distribution of such advertisement. In addition, the complainant receives a message about the results of the complaint review and the results of communication with the advertiser. In 50% of cases, advertisers change or remove ads.
4. In the event that discriminatory advertising is widely disseminated and can have a significant negative impact on society, and the advertiser does not respond to the appeal of the IHKR, the complaint is forwarded to the Disciplinary Committee, which consists only of lawyers, in order to find mechanisms for solving the problem in the legal field .
5. In response to public demand, the IHKR creates representative offices in the regions, which will provide an opportunity to involve the general public in the process of preventing the spread of discriminatory practices in Ukraine