Category: Cases
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Annual strategic session of the Industrial Gender Committee on Advertising
On February 15-17, 2022, the annual strategic session of the Industrial Gender Committee on Advertising took place, in which the heads of regional offices and lawyers took part.In the course of the work, the results of the work of the IGKR for 2021 were summed up:
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No sexism in Ukraine!
There is NO sexism in Ukraine! Successful experience of “Eurocar” LLC with the support of “Bureau of Marketing Technologies”
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Strategic positioning of trademarks on the B2B market: effective and creative
Strategic positioning of trademarks on the B2B market: effective and creative Error correction: an example of successful positioning of technical products Vladyslav Stefany shin , laureate of the department of marketing of the DVNS KNEU named after V. Hetman, head of the marketing and development department of Vodna Technika TD The modern variety of brands and fierce…
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IGCA recognized Epicenter’s advertising as discriminatory.
EXPERT CONCLUSION The expert opinion was provided by the NGO “Ukrainian Marketing Association” (21708654) and the Industrial Gender Committee on Advertising (IGKR), which includes representatives of associations that signed the Standard “Non-discriminatory advertising based on the article” SOU 21708654-002-2011 (hereinafter – the Standard). Representatives of associations – members of the IGKR: general director of the…
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IGCA recognized the external advertising of the public catering establishment “Bla Bla Bar” in Chernivtsi as discriminatory
EXPERT CONCLUSION The expert opinion was provided by the NGO “Ukrainian Marketing Association” (21708654) and the Industrial Gender Committee on Advertising (IGKR), which includes representatives of associations that signed the Standard “Non-discriminatory advertising based on the article” SOU 21708654-002-2011 (hereinafter – the Standard). Representatives of associations – members of the IGKR: general director of the…
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IGCA recognized external advertising of home 4G Internet from the provider company “Fregat” as sexist
EXPERT CONCLUSION The expert opinion was provided by the NGO “Ukrainian Marketing Association” (21708654) and the Industrial Gender Committee on Advertising (IGKR), which includes representatives of associations that signed the Standard “Non-discriminatory advertising based on the article” SOU 21708654-002-2011 (hereinafter – the Standard). Representatives of associations – members of IGKR: general director of the Public…